Client
Lestyle Boutique, Melbourne
Role
E-commerce Specialist (2020 - Present)
E-commerce Specialist (2020 - Present)
Overview
Since 2020, Liang has led Lestyle’s digital retail presence by first maintaining a WordPress/WooCommerce site, then independently designing, building, and migrating to a new Shopify storefront in 2025 to elevate the end-to-end shopping experience. He now oversees weekly site maintenance and merchandising alongside ongoing digital marketing.
Since 2020, Liang has led Lestyle’s digital retail presence by first maintaining a WordPress/WooCommerce site, then independently designing, building, and migrating to a new Shopify storefront in 2025 to elevate the end-to-end shopping experience. He now oversees weekly site maintenance and merchandising alongside ongoing digital marketing.
Scope & Impact
- Shopify design & development (theme, UX, data migration, integrations)
- Brand style guide and cohesive graphic asset system
- EDM campaigns (strategy, copy, HTML builds, automations)
- Product catalogue management and SEO optimisation
- Performance marketing (Google Ads, Meta Ads) and analytics reporting
- Marketing video production
- Custom Shopify app/plugin development
